How writers can use QR codes
Erik Deckers, co-owner and VP of creative services for Professional Blog Service in Indianapolis, has plenty of experience attracting audiences. He has been blogging since 1997, has been a newspaper humor columnist for 17 years, and co-authored Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself and helped write Twitter Marketing For Dummies.
On his blog, he recently tackled QR codes, those unsightly blocks popping up everywhere from museum displays to magazine advertisements (that’s a QR code pointing to the workshop). But are they useful for writers? Read on:
What can writers do with QR codes? Do we even need them? When most writers still have that “I’m a writer, not a marketer” attitude, embracing something as 21st century as a smartphone, let alone a QR code, is going to be difficult.
But, if you’re trying to reach a particular kind of audience — let’s say a tech-savvy audience — or people who might not otherwise discover your work, a QR code could be a great way to market your work in some surprising and creative ways.
The whole point of a QR code is to reach a mobile audience. People who use their mobile phones to read articles and watch videos. People who use their tablets to read ebooks. Basically anyone not using a laptop or desktop computer, or reading paper-based articles and stories.
By tapping into the growing mobile market — and it’s growing fast — writers can get their words in front of a brand new audience, or at least an audience who can access your old work in new ways.
You can read his full post here.
is the very model of a modern, middle-aged man — except that he’s now won four awards for humorous writing from the National Society of Newspaper Columnists. He laughs at the absurdities of life in his humor column for his hometown paper, The Stamford Advocate. His column is syndicated by McClatchy-Tribune and has run in newspapers across the country and around the world. A collection of his columns appears in his book, Leave It to Boomer: A Look at Life, Love and Parenthood by the Very Model of the Modern Middle-Age Man.
Lisa Smith Molinari, an 18-year Navy spouse, mother of three and humor columnist, published an article, “I Want a Wife, Too” in the May issue of Military Spouse magazine. Check out her 
a “unique category with maybe two or three billion people.”
has released a book, A Real Mother: stumbling through motherhood. A columnist for the Bozeman Daily Chronicle, she quips her bio reads like a bad joke: “After working as a lifeguard, a Peace Corps volunteer, a middle school teacher, a switchboard operator and finally, an attorney (but don’t hold that against her), she is uniquely qualified to do absolutely nothing. That is why she writes.”
Lisa Tognola’s parody ad for a “Hunk of the Month” club (made of “medical grade plastic … as close as you’ll get to the real thing”) is included in the new Valentine’s Day anthology 