Erik Deckers, co-owner and VP of creative services for Professional Blog Service in Indianapolis, has plenty of experience attracting audiences. He has been blogging since 1997, has been a newspaper humor columnist for 17 years, and co-authored Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself and helped write Twitter Marketing For Dummies.
On his blog, he recently tackled QR codes, those unsightly blocks popping up everywhere from museum displays to magazine advertisements (that’s a QR code pointing to the workshop). But are they useful for writers? Read on:
What can writers do with QR codes? Do we even need them? When most writers still have that “I’m a writer, not a marketer” attitude, embracing something as 21st century as a smartphone, let alone a QR code, is going to be difficult.
But, if you’re trying to reach a particular kind of audience — let’s say a tech-savvy audience — or people who might not otherwise discover your work, a QR code could be a great way to market your work in some surprising and creative ways.
The whole point of a QR code is to reach a mobile audience. People who use their mobile phones to read articles and watch videos. People who use their tablets to read ebooks. Basically anyone not using a laptop or desktop computer, or reading paper-based articles and stories.
By tapping into the growing mobile market — and it’s growing fast — writers can get their words in front of a brand new audience, or at least an audience who can access your old work in new ways.
You can read his full post here.