Once upon a time writers polished their manuscripts until they shone, pulled on their best fancy clothes and rang the doorbell of the publishing world, hoping to be accepted into the crowds of book-happy partygoers inside. These days, the butler answers the door, looks behind you and asks, “Where are all your guests?”
If you want in on the publishing party, it’s strictly BYOM: Bring Your Own Mob. Agents and editors want to know how many will drink your particular Kool-Aid and buy the book, so the more published clips, blog hits and social media followers, the better.
The Internet is filled with blogs, so you can’t just create a site and wait for someone to show up. You have to put up notices and offer free refreshments, which means get the word out about your blog and keep the content fresh. Your ultimate goal is at least 1,000 visits a day. Don’t let tumbleweeds roll past. Get things started by joining a blogchain where you and other like-minded folks commit to visiting, commenting and promoting each other’s blogs. Also offer to guest post on popular sites and blogs in exchange for a bio and a link to your own site. List your link everywhere, from your email signature line to your kid’s birthday party invitations. Okay, maybe that’s a bit much, but you get the idea.
There are several social media sites available, but the numbers you need to cultivate are on Facebook and Twitter. Agents and editors pay attention if you have 10,000 fans of your Facebook page or 10,000 followers on Twitter. Interact with folks and participate in chats or one-on-one conversations. You’ll get to know a lot of wonderful people who will then spread the word on how awesome YOU are. Out of the rest, the other two I rely on are BuzzFeed and StumbleUpon. Between BuzzFeed and a fortunate retweet by a large business, one post of mine garnered 20,000 views. StumbleUpon, a review/recommendation site, has also sent thousands of eyes my way.
Group websites and print
If you’re submitting to the major humor markets, don’t overlook smaller venues like group websites and anthologies. I was invited to join the humor site An Army of Ermas two years ago, and it’s been one of the best time investments ever; everyone of us has experienced a moment when thousands of people laughed, snorted or sympathized with our words. Usually these types of sites require you to apply, but once you begin to build your platform, expect a few invitations as well. You can apply to the writer’s room of a major site like Cracked, but you’re more likely to get in with a smaller or new site. Also submit to anthologies; many appreciate humorous submissions even if the main theme isn’t funny. Anthologies are a great way to network with editors and other writers, and they often lead to other opportunities that showcase your diversity as a writer. That’s important because once you strap on those platform shoes, you can show off all your dance moves when you hit the party.
— Beth Bartlett
Beth Bartlett is a freelance writer and humorist who landed an agent last year and is still gathering folks before she barnstorms the ballroom. You can visit her at www.plaidearthworm.com or An Army of Ermas.